How Atlanta’s urban music elite helped YouTube Music honor L.A. Reid, Babyface

How Atlanta's urban music elite helped YouTube Music honor L.A. Reid, Babyface
T.I. (left to right), Bryan Michael Cox and Big Bank Black. (Photo credit: Torian Priestly for Steed Media)

Legendary Atlanta artists, including Big Boi, Pastor Troy, KP the Great, Goodie Mob, CeeLo Green, Killer Mike, T.I., Ludacris, 2 Chainz, Jermaine Dupri, Future, Rick Ross, Kandi Burress, Tiny Harris, Da Brat, YoungBloodZ, Sleepy Brown, Rico Wade, and Dallas Austin, were all in attendance.

How Atlanta's urban music elite helped YouTube Music honor L.A. Reid, Babyface
Music executives Lyor Cohen (left) and Jermaine Dupri. (Photo credit: Torian Priestly for Steed Media)

When guests arrived at the exclusive red carpet event, presented with creative direction from Hannah Kang, they were able to witness several installations that featured items from Atlanta’s rap scene. They included album artwork from rap legend Sammy Sam and Big Oomp Records; letterman jackets from record labels So So Def, Dungeon Family, and Corporate Thugz Entertainment; albums by Killer Mike’s Run The Jewels; and magazine artwork featuring Gucci Mane.


How Atlanta's urban music elite helped YouTube Music honor L.A. Reid, Babyface

Kesha Ward and 2 Chainz. (Photo credit: Torian Priestly for Steed Media)Guests were also treated to a live orchestra that played several hits by Atlanta-area recording artists.

Music video director Bryan Barber presented a video montage and footage from his upcoming documentary, We Built This City, about Atlanta’s rap scene during the 1990s.


Lyor Cohen, global head of music at YouTube, and Tuma Basa, director of urban music at YouTube, shared their thoughts on Atlanta’s music scene.

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