Melanie Hernquist spreads joy with Lucky + Lovely online boutique

What type of products do you create and sell?

We do a lot of personalized items. We have this makeup bag and we personalized it with my initials, but you can put anything you want on it. I love the fact that we do a lot of corporate gifting. We can add logos to things. We have some little greeting cards and folded cards so that you can write whatever you want there. We have other folding cards with patterns like a leopard pattern and we have one that says “Better Together.” We have a pouch that I created during October for breast cancer awareness and people were buying them, and they were adding little gifts to them.


Tell us about being featured on the Home Shopping Network.

I was recently featured on HSN and QVC through the whole curate retail group. They’re all under one umbrella which also encompasses Zulily. They selected 20 business owners early when the pandemic first started. Then they decided to go ahead and feature Black business owners to spotlight them and give them visibility on other digital platforms.


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