The premium apparel selections will include athletic-inspired T-shirts, basketball shorts and sweatsuits, delivered in raw cashew and eclipse blue hues which will start at $40. Rich Paul burst through the door with James in 2003 as part of the future NBA Hall of Famer’s inner circle. His New Balance endorsement deal is also unique as the proceeds from the sale of the collection will be donated to charities.
“Rich’s personal and career journey is one that has truly defied convention. He is an independent thinker who represents the entrepreneurial spirit that is the heartbeat of the New Balance brand. We have witnessed Rich’s leadership in business, in sport, in culture and in style. Whether it be challenging the status quo, inspiring new thinking or valuing the notion of partnership over sponsorship, Rich is an individual who carves his own path and is an example for the next generation,” New Balance chief marketing officer and SVP of merchandising Chris Davis told The Wall Street Journal.
Check out Rich Paul’s commercial for his New Balance kicks below.
[embedyt] https://www.youtube.com/watch?v=jJjUPMh6s5E[/embedyt]
[embedyt] https://www.youtube.com/watch?v=tkzFuF4CTWk[/embedyt]
