Magan Butler-Coleman, the founder of The Black Santa Houston, is doing her part in the fashion industry to promote inclusivity and sustainability. The entrepreneur saw an opportunity to make all kids feel included during the holidays by showing Black children that they matter too.
Not only does the brand have on-site events for the entire family to enjoy but they also provide 100% cotton loungewear and eco-friendly wrapping paper for the Christmas season.
How are you making a difference in the fashion industry?
I didn’t know that I would be in the fashion industry, but I saw an opportunity that was lacking for a Black-owned company to provide a particular type of product to families that love to wear matching pajamas during the winter season. For me, it was really important also to make sure that it was organic. That’s just something for me that’s important in my family. We try to eat clean, and we also try to wear items that are good for our bodies. That didn’t exist, and sometimes when things don’t exist, you have to make the things that you wish existed.
Why did you choose environmentally friendly products to use for the packaging?
I chose environmentally friendly because it’s paper. We understand that there are only so many trees available at any given time on this Earth. … We are recycling it and the goal is to ensure that we are maintaining that continuum of being able to reuse the things that at times, they’re novelty items. We don’t have to wrap gifts but if we’d like to, we want to make sure that we’re not making a negative impact on the Earth.
