LeBron James’ son Bryce gets NIL deal as a high school freshman

The youngest son of the basketball icon is getting into the endorsement game as a 15-year-old
LeBron James' son Bryce gets NIL deal as a high school freshman
LeBron James (Image source: Instagram – @kingjames)

Like father, like son – and older brother.

LeBron James’ youngest son, Bryce James, has signed an NIL [name, image, likeness] deal as a 15-year-old high school sophomore.


Klutch Sports Group, owned by one of King James’ best friends who also doubles as his agent, Rich Paul, made the announcement that Bryce will be joining the sports agency.

According to reports, Klutch will represent Bryce when it comes to endorsement deals with prospective corporations.


Bryce is following in his famous father’s footsteps as the billionaire basketball player for the Los Angeles Lakers continues to enjoy fruitful endorsement deals with AT&T, Crypto.com, GMC, Pepsi, Rimowa, and Walmart, among others according to Sportico.com. Most lucrative, of course, is the lifetime endorsement deal with Nike, with which James signed a $90 million contract just before graduating high school back in 2002. 

LeBron James' son Bryce gets NIL deal as a high school freshman

Bryce’s older brother LeBron “Bronny” James Jr. still has sibling bragging rights as they both play basketball for the renowned Sierra Canyon High School in Los Angeles County. Bronny, an 18-year-old senior, already boasts deals with Nike and Beats By Dre. 

The patriarch, LeBron James Sr., will turn 38 at the end of December 2022 as he plays in his 20th season in the NBA.

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