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Alicia Keys launches new face serum under her Soulcare beauty brand

The musician is offering anti-aging and hydrating skin care products
Alicia Keys launches new face serum under her Soulcare beauty brand
(Photo source: Instagram / @keyssoulcare)

Truly Becoming Multi-Benefit Peptide Serum is a new product launched under Alicia Keys‘ skincare line, Keys Soulcare. The serum contains a poly-peptide complex and marine bamboo mix that helps eliminate wrinkles, reduce fine lines, plump and hydrate the face.

According to the Keys Soulcare Instagram account, the serum was tested on subjects who experienced an instant improvement in the appearance of fine lines and wrinkles on their face. 98% of participants saw an increase in skin hydration immediately. Subjects also saw noticeable results within seven days of consistently using the skin care products.

“My own ritual for this serum begins by washing the day off with Golden Cleanser or Nourishing Cleansing Balm. Then, I love to spray the beautiful Reviving Aura Mist and follow it with this serum. Sometimes I’ll use the Obsidian Facial Roller to really help stimulate my skin. I then complete the ritual with Rich Skin Transformation Cream, and my skin really does feel nourished, refined, softer, and smoother. And so does my soul,” Keys shared with Women’s Wear Daily.

The serum is packaged in a purple bottle with a black spout and a cover to seal. There are words of affirmation on the back of each bottle that say things like “I rise above” and “I am truly becoming” for users to read. The price point for the Truly Becoming Multi-Benefit Peptide Serum is $38. The product is available at and at Ulta Beauty stores or online.

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