In the realm of haircare, Monique Rodriguez, the visionary CEO and founder of Mielle Organics, stands at the forefront of a transformative movement.
Mielle Organics, a leading brand in the beauty industry, recently unveiled its empowering campaign, “From One Queen to Another,” challenging beauty secret “gatekeeping” and championing women’s empowerment. Rodriguez, the driving force behind this campaign, shares the inspiration was rooted in the brand’s strategic partnership with Procter & Gamble and its historic role as the first official textured haircare partner of the Women’s National Basketball Association (WNBA).
Addressing concerns about accessibility, Rodriguez reshapes the narrative, emphasizing that partnerships are a means to increase accessibility, not hinder it. “From One Queen to Another” is Rodriguez’s personal journey of scaling her dream, sharing the secrets to healthy and stronger hair, and passing the crown of inspiration and encouragement to Mielle’s customers.
Selecting WNBA’s Angel Reese as the face of the brand embodies Mielle’s values of authenticity, strength, and sisterhood. Rodriguez highlights Reese’s consistency, fierceness, and confidence on and off the court, emphasizing the alignment with Mielle’s vision. As Mielle Organics bridges the gap between sports and beauty, Rodriguez and Reese herald a new era of empowerment, authenticity, and collaboration in the beauty industry.
Rodriguez and Mielle Organics continue to champion accessibility, empowerment, and authenticity. “From One Queen to Another” is quickly emerging as more than just a campaign—it’s growing into a movement, reshaping the beauty landscape, one empowered queen at a time. Rolling out sat down with Rodriguez to learn more.
Can you share the inspiration behind this new campaign?
The inspiration behind our campaign, “From One Queen to Another,” came from a specific point: the moment we announced our partnership with P&G back in January. I’ve seen and read the comments. Many people were concerned about the formulas changing and the products no longer being accessible to our communities. I wanted to change that narrative and help people understand that the main driver of partnerships is to counteract that. We aim to increase accessibility for our consumers. It was always a dream of mine to be able to scale. When I created my goal, it was to do exactly that: to share my secrets to having healthy and stronger hair. That’s truly what moving “From One Queen to Another” is all about. It’s like passing the crown and the torch. I’m sharing information because I want all of our users who come in contact with my products to know that they continue to inspire and encourage me.
How does selecting Angel Reese as the face of the brand reflect Mielle’s values?
First of all, Angel Reese is amazing, both on and off the court. You see her on the court and think, “Wow, this girl is a superstar,” but she’s also one when she’s not playing. For me, that’s important. I want to know that your character is consistent and that it doesn’t change or flip a switch. For me, that’s the ultimate domain. She’s fierce, aggressive, a leader, and exudes confidence. When we talk about authenticity, it breeds confidence, and Angel exudes that type of confidence. She has strength and grace, and she carries it so well for someone so young.
[In my opinion], she also aligns with our vision and mission and, more importantly, the sisterhood that we display. If you look at her and how she interacts with her teammates, you can genuinely see that there’s a sisterhood there. I’ve been able to meet her and experience her myself and to see her with her other teammates. This is truly what “From One Queen to Another” represents. We are super excited about the partnership and bridging the gap between sports and beauty.
@angelreese10 Looking my best on and off the court is a must! But with a tight schedule as a student athlete, maintaining my hair isn’t always easy! That’s why I count on @MielleOrganics as part of my daily hair care routine! 💁🏾♀️ Mielle is ALWAYS there for me! 💕 #fromonequeentoanother #FOQTA
