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Kylie Jenner unveils new canned cocktail

The reality TV star says the online haters motivate her
Kylie Jenner
Kylie Jenner (Photo credit: Bang Media)

Kylie Jenner has launched her own drinks company.

The makeup mogul has taken to social media to announce the launch of Sprinter, a canned vodka soda cocktail, which will officially launch in the U.S. on March 21.

“@drinksprinter 3.21,” Jenner’s caption said in a promo video post on her Instagram page.

“Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” Jenner said in a statement.

“Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best-tasting vodka soda I’ve ever tried — and I’ve tried a lot. I can’t wait for people to taste it for themselves,” she added.

Jenner previously revealed that she feels motivated by “haters.”

The reality TV star is aware of what’s said about her online, and she said she uses criticism as a motivation.

“I make notes if I’m getting inspiration. I’m online a lot. Also the haters fuel me,” Jenner — who has enjoyed huge success with her Kylie Cosmetics brand — told Interview.

Jenner has maintained a very close relationship with her siblings, and she regards her family as an important part of her own success.

“We can’t really take space because we work together. But at the end of the day, we are all obsessed with each other and would probably choose each other as friends if we weren’t family,” she said.

Jenner also acknowledges that she has an “amazing platform” for her brands.

“I’ve had such an amazing platform, and I choose to put in the work. I could have been handed the same gift and decided not to do anything with it, but I took advantage of this amazing opportunity,” she shared.

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