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Serena Williams launches inclusive makeup line

The tennis legend’s cosmetics line is available at Ulta Beauty
Serena Williams
Serena Williams (Photo credit: Bang Media)

Serena Williams has launched her inclusive makeup line, Wyn Beauty.

The retired tennis pro’s collection includes 10 cruelty-free, vegan products available at Ulta Beauty stores and is made for all skin types.

“We feel bullish about Wyn — for one because it’s been in the making for a very long time, but also because of what Serena evokes for the consumer. She’s very powerful; she’s probably the most recognized female athlete in the world; she’s empowering, and she just happens to have always been passionate about beauty,” Monica Arnaudo, chief merchandising officer at Ulta, told WWD.

Prices range from $18 for a hydrating lip serum to $29 for a gel-cream SPF 30 skin tint, which comes in 36 shades.

The products aim to be suitable for active women just like the court legend.

Meanwhile, Williams recently declared “loving yourself is essential,” months after she had her second daughter.

The sporting hero gave birth to her girl Adira River Ohanian — who she had with her Reddit co-founder husband Alexis Ohanian — in August 2023. She opened up about her feelings toward her body in a caption alongside an image of herself dressed in a bikini while holding the tot to her chest.

“I find that I have to remind myself of that self-love through all different stages in my life,” Williams wrote.

“Right now I love that my body is not picture perfect. I love that I smell like milk – that milk sustains @adiraohanian. I love getting to know a new version of my body,” she shared on Instagram.

The former Vogue guest model added the changes in her body have been “well worth it” and encouraged her followers to start the week by knowing that they’re “loved.”

“And that starts with you,” she wrote, before adding she was heading to the gym.

“I’m grateful to report our house is teaming with love: a happy and healthy newborn girl and happy and healthy mama,” Ohanian said in a post after the arrival of their newest child.

“Feeling grateful. @serenawilliams you’ve now given me another incomparable gift – you’re the GMOAT [Greatest Mom of all Time],” he continued.

Two months after she gave birth, the 23-time Grand Slam champion was back in the gym trying to get her “ab muscles” back.

“Olympia watching me try to get my ab muscles working again. Here comes fitness!” she captioned a photo of her working out, referring to Ohanian’s and her six-year-old daughter, Olympia, looking over her,

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