The family of the legendary Bob Marley has collaborated with leading cannabis pre-roll brand Jeeter to create a unique cannabis line that pays tribute to Marley’s musical and cultural influence. This partnership aims to intertwine cannabis culture with the Marley movement, as expressed by Cedella Marley, CEO of the Bob Marley Group of Companies and Marley’s daughter.
Jeeter’s deep dive into Jamaican culture
Jeeter’s team embarked on a journey to Jamaica to immerse themselves in Marley’s roots and to contribute to a music festival in his birthplace of Nine Mile. Their collaboration with the Marley family has been focused on capturing Marley’s essence in every aspect of the product, from the strain selection to the packaging design.
A tribute to Marley’s musical mastery
The cannabis line features packaging that honors Marley’s musical genius, a strain that references his affectionate term for cannabis, “herb,” and a ceramic tip that reflects the expertly rolled joints associated with the Rastafarian icon. The product also includes a signature guitar case with gold embossing of Marley’s image and a classic double-twisted hand-rolled joint reminiscent of Marley’s style.
Jeeter X Marley One Love Collection launch
Jeeter introduced the Marley collection during their second annual High Dining experience in Los Angeles, with a special performance by Marley’s grandson, Skip Marley. The event showcased Jeeter’s dedication to creating memorable experiences that blend culture, creativity and music. The Jeeter X Marley One Love collection will be available for purchase in Arizona, California and Michigan starting May 23.
