Poll shows Black voters favor Kamala Harris in upcoming election

The vice president has a deep connection to the Black community through her heritage, advocacy and policies
Vice President Kamala Harris (Photo credit: Rashad Milligan for rolling out)

The political landscape is shifting as the 2024 election approaches, and recent polling data reveals significant support for Vice President Kamala Harris among Black voters in key swing states. According to a report by NBC News, the Howard University Initiative on Public Opinion conducted a poll that indicates a strong majority of Black voters are poised to back Harris in the upcoming November elections.


Poll findings: A clear majority for Harris

The poll surveyed 963 likely Black voters across battleground states including Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. The results show that an impressive 82% of these voters plan to support Harris, while only 12% expressed support for former President Donald Trump. A mere 5% of respondents identified as undecided, and only 1% indicated they would choose another candidate.


Comparing past and present support

These findings echo the results of a 2020 exit poll, which revealed that 89% of Black voters supported Joe Biden over Trump, who garnered just 9% of the vote in the same states. This consistency in support highlights the ongoing loyalty of Black voters to Democratic candidates, particularly in critical elections.

Age and education are key factors in voting preferences

The poll also revealed intriguing insights about age and education among Black voters. Overall, 81% of Black men and women in swing states support Harris over Trump. However, younger voters, particularly those aged 18 to 49, show a more divided stance, with 75% favoring Harris and 16% leaning towards Trump.


Educational attainment plays a crucial role in these preferences. Among Black voters with college degrees, Harris enjoys a commanding 73-point lead over Trump. In contrast, those without degrees still favor Harris by a significant 68 points. Notably, younger, less-educated voters are more inclined to support Trump, with over 25% of men under 50 without a college education indicating they would vote for him.

Polling methodology and voter motivation

The poll was conducted between Sept. 4 and Sept. 11, shortly after a presidential debate, and has a margin of error of 3.1 percentage points. Participants were surveyed through a combination of landline and cell phone calls, as well as text-to-web methods.

Motivations for supporting Harris among Black voters include her values, policy positions, and temperament, which many feel contrast sharply with Trump’s often divisive rhetoric. This sentiment underscores the importance of candidates connecting with the electorate on issues that matter most to them.

The road ahead for Black voters

As the election draws near, the insights from this poll highlight the critical role that Black voters will play in shaping the outcome. With a strong preference for Harris, it is essential for candidates and political parties to engage with this demographic thoughtfully and meaningfully. Understanding the diverse perspectives within the Black community will be key to addressing their needs and concerns in the political arena.

As the nation moves forward, the voices of all Black voters need to be amplified, ensuring that their priorities are reflected in legislative agendas and presidential messaging. The upcoming election presents an opportunity for change, and the engagement of Black voters will be pivotal in determining the nation’s future direction.

Harris’ connection to the Black community

Harris has a deep connection to the Black community through her heritage, advocacy and policies. As the daughter of a Jamaican father, she identifies as a Black woman and has consistently advocated for issues impacting African Americans. During her career as a prosecutor, senator, and vice president, she has supported criminal justice reform, economic equity, and voting rights, all of which disproportionately affect Black communities. Harris is also a proud member of Alpha Kappa Alpha, the oldest Black sorority in the U.S., further solidifying her ties and influence within the Black community.

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