Flavor Flav is a pioneer in two different arenas. As a member of the iconic hip-hop group Public Enemy, he made music in the 1980s and 1990s that continues to live on as classics. Flavor Flav also is a reality television legend with his three seasons of “Flavor of Love” expanding the boundaries of what hip-hop stars can do. Rolling out recently spoke to the legend about his work with Old Spice Total Body Deodorant and his favorite current musical artists.
“As a little kid, my dad used to wear Old Spice and he used to keep it in the cabinets, so when I used to go to school around the fourth or fifth grade, I would put on a little Old Spice. That was my cologne back in those days,” said Flavor Flav, who performed at the 2024 MTV VMAs in September. “Never thought that one day in the future that I would be doing a campaign with the company. I’m honored that the company asked me to come through and help them out with the campaign.”
He then talked about Old Spice Total Body Deodorant and how it is designed to keep players (and playas) fresh 24/7 from pits to toes. Then he referenced a classic Public Enemy song to include the product.
“There was a record that me and my partner Chuck D made back in the days called ‘Fight the Power,’ ” he said. “For all of the people that don’t like to bathe, it’s called Fight the Shower. Old Spice is for those people right there that like to fight the shower,” he laughed.
Flavor Flav also shared who he currently listens to.
“I love me some Latto, I love Nicki Minaj,” he said. “I love me some Post Malone, you know what I’m saying? I still love my Ariana Grande, but also my Moneybagg Yo, my Flo Rida, my Travis Scott, my Kendrick Lamar, my Drake, my Lil Wayne. There’s a lot that I still listen to and still love.”
He did mention one thing he missed from his era of music.
“I wish that today’s rap music had more messages to it,” he acknowledged. “Our records did back in the day, because our records, we would write about the problems going on in our neighborhood, but at the same time, in the same record, we would try to come up with a solution to the problems.”
