Leia Avery is redefining the way we connect and celebrate through the power of play. As the founder of Just Play Entertainment, she has built a thriving business that hosts unforgettable game nights and events, uniting families, friends, and corporate teams. Leia’s mission to celebrate Black culture and foster connection has turned Just Play Entertainment into a household name for fun and innovative experiences.
Recognized as one of Chicago Now Magazine’s top 10 businesses for celebrating special occasions during the pandemic, Just Play Entertainment has worked with notable organizations such as Chick-fil-A, Google, Fisk University, and the National Black MBA Association. Leia’s signature creation, Hip Hop Charades, is more than a game—it’s a cultural phenomenon. Available online and at iconic venues like the National Museum of African American Music, this beloved card game has been embraced by celebrities and everyday players alike.
Leia’s impact doesn’t stop at game nights. With a retail store in Nashville and plans to expand into digital apps and event spaces, she is poised to revolutionize the industry while supporting aspiring game creators through her nonprofit, the Inspired Game Creators Network.
How did you learn to develop games?
I started by creating a prototype using simple index cards and testing it with my coworkers and friends to refine the concept. Then, I discovered the Chicago Toy & Game Fair, which became a game-changer for me. The fair offers seminars where I learned about the industry, connected with trustworthy manufacturers, and gained valuable insights into bringing my ideas to life.
Three keys to have a successful game.
Engaging Concept: Your game needs a unique and compelling idea that resonates with your target audience. Focus on creating something fun, relatable, and memorable.
Playtesting and Feedback: Test your game extensively with diverse groups to ensure it’s enjoyable, balanced, and easy to understand. Use feedback to refine and improve the gameplay.
Strong Branding and Marketing: A great game needs great presentation. Invest in eye-catching design, a clear message, and targeted marketing to grab attention and build excitement around your game.
How do you promote your games?
I promote my games through strategic social media content creation, collaborations with influencers, targeted email campaigns, and occasional sponsored ads to engage and expand my audience.
Describe your brand of games.
Our games celebrate Black culture and are designed to bring family and friends together across generations, fostering connection and breaking down communication barriers. Game nights just got real with Hip Hop Charades Remix, back and better than ever! It’s packed with all-new phrases and two games in one box—guess the word or phrase, or remix it! The game includes categories like Growing Up Black, Music Lyrics, Popular Sayings, Trending/Viral, and Movie Quotes. With 300 cards, a 2-minute timer, and instructions, it’s a guaranteed hit.
Our newest releases, Petty or Not and Gospel Hip Hop Charades, will be available on December 6th! Save $10 off with Presale via justplayentertainment.com Pett
What games do you see in television?
All of our games have a dynamic television appeal. At the start of the year, we’ll be producing live game shows to bring the excitement of our games to life..
If you could have a black relationship game on television: If I could bring a Black relationship game to television, it would be a vibrant space to explore love and connection while diving into hot topics that spark meaningful and entertaining conversations.
Give a walk through the mind of a game inventor.
As a game inventor, my mind is constantly buzzing with creative ideas. Inspiration strikes from everyday conversations, listening to music, and even watching TV. I see potential in every phrase, lyric, or scene, and each one sparks a fresh game concept. Whether it’s a clever turn of phrase or a relatable situation, my brain immediately starts imagining how it could translate into a fun and engaging experience. It’s about staying open to the world around me and finding playful ways to connect people through those moments of inspiration.
Grinch vs. Santa Ugly Sweater Games
Just Play Entertainment is teaming up with Rolling Out to host the Grinch vs. Santa Ugly Sweater Games, a holiday turn-up like no other!
Set for Friday, December 20th, the event will transform When Bosses Link, 4025 S. Western Blvd., Chicago, into a glow-in-the-dark adult playground with neon-lit games, festive vibes, and high-energy competition. Whether you’re on Team Santa 🎅🏿 or plotting with The Grinch 💚, this event promises a night of laughter, connection, and fun.
✨ Highlights Include:
- Petty or Not – A brand-new game feature making its debut
- Hip Hop Charades Game Show – Experience the iconic game live
- Ugly Sweater “Rock the Runway” Contest – Win prizes for your festive fashion
- Holiday-themed backdrops, a selfie museum, and local vendor shopping
- Nonstop entertainment, music, and delicious food for purchase
With free parking and 3 hours of fun, the Grinch vs. Santa Ugly Sweater Games is the perfect way to celebrate the holidays. Don’t miss out—grab your tickets here today and bring your squad for an unforgettable night!
