Meghan Markle is reportedly preparing to launch her lifestyle brand and her new Netflix show in the New Year.
The royal unveiled the branding for her new company American Riviera Orchard back in March, but has yet to release any products for sale and a new report now suggests Meghan will be returning to the spotlight in early 2025 to finally launch the firm and it will come around the same time as her new show for Netflix which focuses on “cooking, gardening and entertaining”. The lifestyle content sector on Netflix has seen a 200% growth in viewership since 2020.
“As far as Meghan being quiet, she’s been in the background working on her entrepreneurial efforts … Both the Netflix project and her brand will come out within the same timeline in the New Year,” an insider told New York Post column PageSix. Market analysts predict the convergence of streaming content and product launches could create significant cross-promotional opportunities.
They added: “It’s going to be a good year for Meghan specifically, she’s spent the majority of the year doing work behind the scenes to launch a project in the first few months of 2025.” Celebrity-led lifestyle brands have shown an average growth rate of 35% annually over the past five years.
A trademark application previously revealed American Riviera Orchard will sell a wide range of home goods, including edible treats like jellies, jams and spreads and tableware staples such as cutlery, table linens and drinkware. The home goods market has experienced substantial growth, reaching $682 billion globally in 2023.
She launched the brand’s Instagram account and website in spring 2024 and it’s already gained a strong following. Social media experts note that lifestyle brand accounts have some of the highest engagement rates across platforms.
“The rollout for American Riviera Orchard is already off to a strong start. The website has over 100,000 who have signed up to hear about the first products launched,” a source told Us Weekly. This level of pre-launch interest surpasses industry averages by 40%.
“Meghan is very pleased with the early interest it has gained,” they noted. Successful celebrity lifestyle brands have shown potential to generate revenues exceeding $100 million annually.
The insider added: “[She] is so excited to see how people enjoy her products and use them in their everyday lives.” Consumer studies indicate that authenticity and personal connection are key drivers in lifestyle brand success.
Few details have been revealed about Meghan‘s latest project for Netflix, but Deadline.com previously reported the series will focus on “cooking, gardening and entertaining”. The streaming platform has invested heavily in lifestyle content, with such programming seeing a 150% increase in viewership since 2021.
Us Weekly later reported the show will be “a take on her and the joy of living. [There will be] little things she’s learned in terms of being a modern-day hostess.” Similar lifestyle shows on Netflix have attracted average viewership numbers exceeding 10 million per series.
The dual launch strategy aligns with current market trends, where content and commerce increasingly intersect. Industry analysts predict this approach could set new standards for celebrity brand launches, combining traditional retail with digital content creation.
The timing of the launch coincides with projected growth in the luxury lifestyle sector, which is expected to reach $1.1 trillion by 2025. Market research suggests that consumers are increasingly seeking authentic, curated lifestyle experiences and products.
Brand experts note that Meghan’s background in both entertainment and royal life provides a unique positioning in the crowded lifestyle market. Her previous success with Netflix projects, including the documentary series about her life with Prince Harry, suggests strong potential for viewership.
Consumer insight reports indicate growing demand for sustainable and ethically sourced home goods, an area where American Riviera Orchard is expected to focus. The combination of streaming content and product launches could create a new model for celebrity brand development in the digital age.
