Selena Gomez is stepping into a new era of confidence, and her beauty brand, Rare Beauty, is reflecting that energy with the launch of the Awaken Confidence collection. This expansion of the Find Comfort body line introduces two exciting products aimed at enhancing comfort, self-acceptance, and empowerment, aligning perfectly with Gomez’s message of embracing one’s authentic self.
Introducing Awaken Confidence
In a candid interview with Women’s Health, Gomez opened up about the inspiration behind the new scent profile for the Awaken Confidence collection, which she describes as joyful and vibrant. “Scent is so personal for me because it’s a snapshot of where I am mentally and emotionally at the moment,” she shared. While the original Find Comfort scent was designed to evoke a sense of coziness, like a warm embrace, Awaken Confidence aims to uplift and energize, encouraging individuals to feel confident and empowered.
New products in the collection
The Awaken Confidence collection includes two standout products, each designed to enhance self-care and boost mood:
- Find Comfort Body & Hair Fragrance Mist – Priced at $28, this fragrance mist blends juicy peach and fresh floral notes, creating a bright and refreshing scent that uplifts the spirit. Gomez emphasizes that the fragrance is crafted to boost mood and instill confidence.
- Find Comfort Bouncy Body Cream – Available for $36, this body cream features a pudding-like texture that delivers deep hydration without feeling heavy or greasy. Its formulation allows users to layer it with the fragrance mist for an enhanced experience, making it a luxurious addition to any self-care routine.
The essence of confidence
For Gomez, the essence of the Awaken Confidence collection lies in embracing one’s inner strength and feeling good in one’s skin. “It’s about fully embracing who you are, flaws and all,” she said. This powerful message is especially relevant as many young people struggle with mental health challenges. According to a recent survey, 36% of adults aged 18 to 25 report experiencing anxiety and depression, highlighting the importance of finding ways to nurture mental well-being and self-acceptance.
Rare Beauty’s commitment to mental health
Since its launch in 2020, Rare Beauty has been committed to addressing more than just beauty concerns. The brand’s Rare Impact initiative has focused on supporting mental health awareness, particularly among young people. Last year, the initiative raised $7 million through various events and partnerships, including a significant donation from Sephora on World Mental Health Day.
In addition, Gomez launched the Comfort Club alongside the Find Comfort collection, offering guided meditations and wellness tutorials to help people connect with their mental well-being. The Awaken Confidence collection continues this mission, reminding users that self-care is an essential part of building confidence.
Self-care through scent
The Awaken Confidence products are meant to be more than just beauty products; they serve as acts of self-care. Gomez enjoys using the bouncy body cream after her morning shower, feeling recharged and hydrated. The fragrance mist is perfect for carrying throughout the day, offering a quick boost to her mood whenever she needs it.
A step towards confidence
While beauty products alone cannot resolve mental health issues, they can play an important role in fostering confidence and self-acceptance. Through the Awaken Confidence collection, Selena Gomez sends a powerful message: confidence lies within us all, and embracing who we are—flaws and all—is the key to unlocking our inner strength.
In a world where self-doubt can often overshadow our strengths, Selena Gomez’s Rare Beauty continues to inspire and empower individuals to feel confident in their own skin. With the Awaken Confidence collection, she invites everyone to celebrate their unique beauty and embrace the power of self-acceptance.
