On Dec. 17, 2024, Pharrell Williams was officially named a UNESCO Goodwill Ambassador, a role that underscores his commitment to addressing disparities affecting marginalized youth. This prestigious appointment was announced by UNESCO Director-General Audrey Azoulay, who highlighted Williams’ dedication to education, culture and peace as the foundation for his new responsibilities.
Empowering the next generation
During the announcement, Williams engaged with 800 secondary school students, including those studying fashion, music and film, at UNESCO Headquarters in Paris. The event featured a screening of his biopic, Piece by Piece, which showcases his journey and contributions to the arts.
In his address to the students, Williams emphasized the importance of youth in overcoming societal challenges. “We’ll help to liberate, and what I mean by that, in such a crazy time. We’re at a crisis as a species. We are so divided. And I love and respect the older folks, but I’m not betting on them,” he stated. “I’m betting on the youth. I’m betting on the kids. I’m betting on all the people who have been marginalized for so long, generationally, to stand up, band together, and realize that we’re so much stronger when we pull together.”
A vision for change
Williams’ vision aligns with UNESCO’s mission to promote education and cultural understanding globally. His appointment comes at a time when the world faces significant challenges, including social inequality and cultural division. By leveraging his influence and platform, Williams aims to inspire young people to take action and advocate for their rights.
Interestingly, Williams had already been involved with UNESCO prior to his appointment. In June, he hosted his fourth fashion show as Louis Vuitton’s Men’s Creative Director at UNESCO’s Paris headquarters. The show, titled “The World is Yours,” celebrated universalism and diversity, showcasing the 194 flags representing UNESCO’s Member States. This event highlighted his commitment to inclusivity and cultural appreciation.
Pharrell’s commitment to education
In a statement following his appointment, Williams expressed his gratitude, saying, “Words cannot describe how I feel about being chosen by UNESCO as a Goodwill Ambassador. Thank you to Director-General Audrey Azoulay for this opportunity. I’m honored to continue our work in evening the odds for children and adults through education with YELLOW and Black Ambition.”
His initiatives, such as the Black Ambition project, focus on empowering underrepresented communities through education and entrepreneurship. Williams believes that education is a powerful tool for change, and he is committed to using his platform to support this cause.
UNESCO’s support for Williams
Director-General Audrey Azoulay praised Williams, stating in a press release, “A complete artist, Pharrell Williams is also a humanist who works to put culture at the service of peace and bringing people together. He believes in the power of creativity and education to build a better future. His commitments resonate with UNESCO’s mandate. I am delighted that he is joining UNESCO’s family of Goodwill Ambassadors today to support our action.”
Williams’ appointment as a UNESCO Goodwill Ambassador marks a significant step towards addressing the challenges faced by marginalized youth. His dedication to education, culture, and peace aligns perfectly with UNESCO’s mission to foster global understanding and cooperation. As he embarks on this new journey, Williams is poised to make a lasting impact on the lives of many young people, encouraging them to rise above adversity and strive for a brighter future.
