New Orleans artist Tahj “Queen Tahj” Williams has made history by designing the official logo for Super Bowl LIX, marking the first time the NFL has commissioned an artist outside its organization for this prestigious task. Her innovative design pays homage to her hometown’s rich cultural heritage while bringing a fresh perspective to one of sports’ biggest events.
Art and tradition unite
As a member of the Golden Eagles Mardi Gras Indian Tribe, Tahj made the significant decision to pause work on her 2024 Mardi Gras Indian costume to focus on the Super Bowl project, according to the NFL’s website. This choice reflects her dedication to bridging traditional New Orleans culture with contemporary sports entertainment.
The Black Masking Indian culture holds deep significance in New Orleans, with over 40 documented tribes maintaining traditions that date back generations. These tribes honor the Native American communities who provided refuge to enslaved people seeking freedom. Each tribe features distinct roles including Big Chief, Big Queen, Spy Boy, and Flag Boy, with members creating elaborate costumes that can take years to complete through careful beadwork and design.
Bringing New Orleans spirit to the world stage
Tahj’s design captures the essence of New Orleans while creating a visual identity for Super Bowl LIX that will resonate with millions worldwide, says Essence. Her work represents a meaningful shift in how major sporting events incorporate local culture and artistic talent.
The selection of Tahj for this project demonstrates the NFL’s recognition of New Orleans’ unique cultural landscape. As the city prepares to host Super Bowl LIX at the Caesars Superdome on Feb. 9, her logo will serve as a powerful symbol of the connection between sports, art, and community heritage.
The timing of the Super Bowl coincides with the city’s Carnival season, offering visitors an opportunity to experience the vibrant traditions of New Orleans, including the Black Masking Indians’ performances and celebrations that continue through March 4.
This collaboration between the NFL and a local artist represents more than just a logo design; it’s an acknowledgment of New Orleans’ cultural significance and its continued influence on American arts and entertainment. Through her work, Tahj has created a bridge between the city’s storied past and its dynamic future, while establishing a new precedent for cultural representation in professional sports.
For New Orleans residents, seeing their cultural heritage celebrated on such a prominent platform reinforces the city’s importance as a center of artistic innovation and cultural preservation. The logo stands as a testament to the power of community traditions and their ability to shape modern entertainment on a global scale.
