Los Angeles — The Brotherhood Crusade has established the Wildfire Fund to Aid Altadena Residents to support California families affected by the devastating Eaton Fire in Altadena and Pasadena. This initiative provides immediate relief to displaced residents while preserving the historical significance of Altadena’s role as a cultural and community hub for Black families.
Many residents of Los Angeles County have suffered devastating losses, including loved ones, homes, and businesses, in the wildfires. Over 7,000 homes and businesses have been destroyed in the Altadena and Pasadena areas alone,” said Charisse Bremond Weaver, President/CEO of Brotherhood Crusade. “For 57 years, Brotherhood Crusade has been dedicated to ‘helping people to help themselves,’ and now more than ever, we ask for your support to help us help our people. Your immediate support will provide crucial assistance to families who have lost everything.”
A legacy of resilience and progress
Altadena has long been a sanctuary for Black families, offering opportunities for homeownership and community building despite systemic barriers. Historically, it has been a symbol of Black resilience, a place where families have thrived against the odds, and a testament to the enduring fight for equality and opportunity. Today, more than 18 percent of Altadena’s residents identify as Black, continuing a legacy of cultural significance and progress.
However, the Eaton Fire aftermath has left many residents grappling with loss and uncertainty, jeopardizing the legacy of Altadena as a pillar of Black achievement and resilience.
The Wildfire Relief Fund: Immediate and long-term support
The Brotherhood Crusade Wildfire Relief Fund is committed to aiding affected residents by providing essential resources, including:
- Housing assistance
- Food and clean water
- Transportation
- Medicine and healthcare
- Technology and other necessities
Additionally, the fund will support long-term recovery efforts, ensuring that Altadena’s vibrant identity and cultural legacy are preserved for future generations. “This fund will remain open now and throughout 2026, allowing us to be responsive to ongoing needs and potential future fires,” emphasized Bremond Weaver, “We urge the community to join us in making a difference.”
How to support the cause
The Brotherhood Crusade calls on individuals, businesses, and organizations to contribute to this critical effort. Donations to the Wildfire Fund to Aid Altadena Residents will directly aid families and support rebuilding efforts in Altadena and Pasadena.
To donate, visit www.BrotherhoodCrusade.org or www.bit.ly/AidForAltadena.
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About Brotherhood Crusade
Founded in 1968, the Brotherhood Crusade is a full-service, minority-owned and operated integrated marketing communications agency committed to championing equity and equality. For decades, the organization has provided resources and opportunities for communities of color, focusing on health, education, financial literacy, and community engagement.
