Harlem Shake owners DarDra Coaxum and Jelena Pasic discuss the history of the business, expanding the brand through franchising, giving back to the community, and new menu additions, including plant-based options at the flagship location on 124th and Lenox Avenue in Harlem.
![Shane Rogers and Chef and author Lori Rogers, also known as Chef Lorious (Photo by Derrel Jazz Johnson for rolling out)](https://rollingout.com/wp-content/uploads/2025/02/Screenshot_20250206_173338_YouTube-420x280.jpg)