What Are You Doing on February 28, 2025?
On February 28, 2025, history will be made—not just in economic activism but in storytelling. Join Dr. Boyce Watkins and filmmaker Ric Mathis for the exclusive online screening of Episode 1 of B1 The Movie at 8 PM EST. This powerful film explores economic empowerment, the importance of group economics, and the systemic barriers that Black communities face. As we rally together for the Economic Blackout, we invite you to share your experience with our audience by texting “Money” to 87948. Let’s make this more than just a boycott—let’s turn it into a movement that redefines how we use our collective wealth.
The Rise of Economic Protests in the Face of Corporate DEI Retreats
A recent CNN report highlights the shifting landscape of corporate America as companies wrestle with political and legal pressures surrounding DEI policies. With a potential second Trump presidency on the horizon, businesses are reevaluating their commitments, some quietly diluting DEI initiatives while others face lawsuits for prioritizing diversity in hiring and leadership.
History has shown us that boycotts can be powerful when targeted effectively. The Bud Light controversy proved that consumer actions have tangible consequences when the protest is specific, easily understood, and directly affects a company’s bottom line. The question is: Can an economic blackout on February 28, 2025, make corporations take the Black dollar seriously?
The Black Dollar: A Sleeping Giant?
Black spending power in America is massive, yet much of it circulates outside of Black communities. While companies roll back their commitments to inclusion, they continue to rely on Black consumers to drive revenue. The Economic Blackout seeks to disrupt that cycle, forcing businesses to acknowledge the impact of Black buying power when it is strategically withheld.
Imagine a day where millions of Black consumers refrain from making purchases, skipping Starbucks, avoiding Amazon orders, and delaying gas station visits. The ripple effect would be undeniable. It would be a wake-up call to corporations that believe they can court Black dollars without respecting Black communities.
What’s Your Role in the Movement?
This isn’t just about sitting out on spending for a day. It’s about intentional economic strategy—redirecting dollars to Black-owned businesses, investing in local economies, and holding corporations accountable for their commitments to diversity.
So, we ask again—What are you doing on February 28, 2025? Will you participate in the Economic Blackout and prove that the Black dollar isn’t just valuable—it’s indispensable?
Join the conversation. Share your plans. Tag businesses and influencers. Because when we move together, we shift the economy. And when we shift the economy, we shift the world.
