Rihanna transformed the Brussels red carpet into her personal runway on June 28, commanding attention at the Smurfs world premiere with a stunning display of maternity fashion. The Barbadian superstar, visibly pregnant with her third child, wore a custom Chanel creation that perfectly showcased her pregnancy glow while maintaining her signature high-fashion edge.
Standing alongside her partner A$AP Rocky, the couple presented a picture of contemporary celebrity elegance that reminded audiences why they have become fashion’s most watched duo. The premiere marked another significant moment in Rihanna’s remarkable ability to balance multiple creative ventures while embracing motherhood.
Fashion icon redefines maternity style
The evening’s standout element was Rihanna’s revolutionary approach to pregnancy fashion. Her custom Chanel ensemble featured strategic draping that celebrated rather than concealed her changing silhouette, establishing a new standard for expectant mothers in the spotlight.
Fashion insiders noted how Rihanna’s styling choices have consistently pushed boundaries throughout her career, from her groundbreaking Fenty Beauty launches to her revolutionary Savage X Fenty shows. This premiere appearance continued that trajectory, demonstrating how pregnancy can enhance rather than limit sartorial expression.
The singer’s confidence radiated through every photograph, reinforcing her status as a style innovator who refuses to conform to traditional expectations of maternity wear.

A$AP Rocky complements in luxury
A$AP Rocky matched his partner’s fashion prowess in a meticulously tailored Louis Vuitton ensemble. The rapper has increasingly established himself as a menswear influencer, making their joint appearances highly anticipated fashion moments in entertainment circles.
Their relationship has evolved from a long-standing friendship into a romance that represents modern celebrity partnerships. Both artists maintain individual creative pursuits while supporting each other’s professional endeavors, creating a dynamic that resonates with contemporary audiences.
The couple has been traveling extensively across Europe, attending prestigious fashion events including Paris Fashion Week for Dior Homme’s collection just days before the Brussels premiere.
Rihanna brings star power to animation
In Smurfs, Rihanna voices Smurfette, reimagined as a strong leadership figure on a mission to rescue Papa Smurf. This casting choice reflects the entertainment industry’s shift toward more dynamic female characters, with Rihanna’s distinctive vocal qualities bringing fresh energy to the beloved animated franchise.
Her involvement extends beyond voice acting, as she contributed original music to the project, including the track “Friend of Mine” on the official soundtrack. This dual contribution demonstrates Rihanna’s continued evolution as a multimedia entertainer.
Musical anticipation builds
While fans continue awaiting Rihanna‘s long-anticipated ninth studio album, her Smurfs soundtrack contribution provides a preview of her current musical direction. The track represents her first official release since her album Anti, making it particularly significant for her devoted fanbase.
Her strategic approach to music release has evolved significantly, with selective drops replacing traditional album cycles. This methodology allows her to maintain relevance while focusing on her diverse business ventures, including Fenty Beauty and Savage X Fenty.
Power couple status
The Brussels premiere reinforced Rihanna and A$AP Rocky’s position as one of entertainment’s most influential couples. Their coordinated fashion choices and natural chemistry have made them red-carpet favorites, with fashion publications eagerly documenting their appearances.
Their relationship includes two previous children together, making this third pregnancy a natural progression of their family journey. Both artists have prioritized family while maintaining professional commitments, creating a model for work-life balance.
As Smurfs prepares for its July 18 theatrical release, Rihanna’s promotional activities are expected to continue throughout the summer. Her ability to generate headlines through fashion choices alone ensures each appearance will be closely scrutinized by entertainment and fashion media.
The Brussels premiere served as another reminder of Rihanna’s unique position in contemporary culture, where music, fashion, beauty, and family intersect in ways that consistently captivate global audiences.