Supermodel Tyra Banks has launched TYRA Beauty, a revolutionary beauty portal with you in mind. Over the last week, we noticed a mysterious countdown on the “America’s Next Top Model” host and creator’s Instagram page, where she dropped hints about an upcoming project.
Yesterday, Banks revealed “something fierce,” her very own cosmetics line focusing on three specific areas: “TYover,” which is a collection of stick-based cosmetics featuring Banks’ “proprietary ‘TY-Guide Technology”; “Smize”; a collection of eye makeup; and “It Factory,” a collection based on cosmetics used regularly on the runway.
She later thanked fans for their overwhelming support …
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You’ve made me smile all day. I hope Tyra beauty products make you smile even bigger. With so much love, Tyra.
“The TYRA Beauty cosmetics experience has a lot of innovative elements,” says the supermodel. “I’m obsessed with being different, unique, a leader. Our new beauty business is all about badassery. I’m approaching beauty differently: bigger, bolder, badder,” Banks said in a statement to People.
As for where you can get your hands on Banks’ new makeup goodies, they are exclusively for sale by way of independent contractors called “Beautytainers.”
–ruthie hawkins/@ruubabie
