Rapper Jay-Z is a marketing genius. The hip-hop mogul recently inked a lucrative deal with Samsung, now he’s promoting an app that will give away 1 million free copies of his new album, Magna Carta Holy Grail, via free download on July 4, 12:01 a.m. EST, to Samsung Galaxy S III, Galaxy S 4 and Galaxy Note II users. Fans will be able to unlock the album on the phone’s Magna Carta app.
The commercial was released during Game 5 of the NBA Finals on Sunday and features Def Jam founder Rick Rubin and producers Timbaland, Swizz Beatz and Pharrell Williams. Check it out below. ~christian johnson
