Kanye West, now known as Ye, has initiated a fresh wave of confrontation with sportswear giant Adidas, marking a significant turn in their post-settlement relationship.
Sneakerheads, mark your calendars. The iconic Adidas Crazy 2, Kobe Bryant‘s final signature shoe with the brand, is making a triumphant return in February 2025.
It’s been a great 24 hours for Travis Hunter. Actually, scratch that. It’s been a historic one for the future NFL star. He started his
(PORTLAND, OR) — adidas is proud to announce the induction of 12 new Black and Latino/a/e business owners into its 2024-2025 Community LAB cohort. Over the
In a groundbreaking move, WNBA legend Candace Parker has transitioned from the basketball court to the corporate arena, becoming the newly appointed president of Adidas
Streetwear powerhouse Undefeated is making significant strides in the global retail market by opening a new flagship store in Aranya, a popular resort in Qinhuangdao,
Five-time WNBA All-Star, 2X All-WNBA, and 5X gold medalist Angel McCoughtry has been dedicated to helping the youth be able to play the sport they
Kanye West seems to have rethought previous plans to start a pornography division of his ever-growing Yeezy brand. As previously reported by TMZ last month,
Adidas and Stormzy have teamed up to launch a football center for youths. Built to give the community much-needed facilities — including a brand-new sports
(PORTLAND, Ore.) — adidas is once again teaming up with CLICK’s owner & founder, and philanthropist Eric “Shake” James to ring in Milwaukee’s 414 Day
Adidas, the iconic sportswear giant, has dropped its third and final batch of Yeezy sneakers, the once-coveted kicks that lost their luster after the brand
Aeshia DeVore Branch set out on a mission to encourage Black women to stay fit and healthy, and she’s doing just that as the CEO
With Kanye West, it’s always safe to expect the unexpected. On Tuesday (December 26), the Chicago-born rapper and producer sent shockwaves across social media when
Seven well-known fashion brands have recently made a remarkable comeback, each bringing their unique styles and designs to the forefront of the industry. Leading the
Despite severing their partnership with Ye West almost a year ago after a string of antisemitic statements, it looks like adidas is still making a
In a groundbreaking collaboration, global superstar Beyoncé and adidas are coming together once again to launch the highly anticipated Ivy Park Noir collection. B The
Eric Wise is the global GM of basketball for adidas and has had a strong passion for sneakers since a young age. He’s now helping
On Sept. 23, adidas Basketball announced the upcoming release of NBA All-Star player Anthony Edwards signature shoe. The shoe, the AE 1, was unveiled at
adidas Originals Celebrated 50 Years of Hip Hop and Honored Icons who Paved the Way of Originality
Cam Mason is the head of sports marketing for adidas Basketball. Mason’s job requires him to work on signing the top male and female athletes
