Anaa Jibicho creates Didómi business to solve world’s water crisis

Anaa Jibicho was just a toddler when he nearly died from a waterborne disease in his native Ethiopia, and it claimed the lives of two of his siblings. The international water crisis motivated Jibicho to found Didómi, which sells reusable water bottles. With every bottle sold, and in conjunction with Cricket Wireless, Jibicho uses 50 […]

George Cleveland of Cricket Wireless shares how the company engages millennials

The Black Enterprise FWD Conference is one of the most anticipated events of the year. The conference celebrates entrepreneurship and leadership in the Black community.  This year it took place June 19-21 in Charlotte, North Carolina, and featured several top industry entrepreneurs, businesses and tastemakers.  While attending the conference, rolling out caught up with George […]

Cricket Wireless’ Karri Parks on fearlessness in the pursuit of your goals

Karri Parks, the director of digital experience for telecom titan Cricket Wireless, couldn’t help but be amazed by her unique and invigorating experience at the Black Enterprise 2019 Women of Power Summit in Las Vegas. “This conference has been so amazing. First of all, to walk into a room full of women who look like me […]

Cricket Wireless recognizes 3 true community stars

Cricket Wireless announced winners of its Cricket Community Stars: Salute to Solopreneurs contest, created to recognize hardworking entrepreneurs who are the true stars in their communities. Russell Hicks, founder of Ebony Suns Enterprises in Philadelphia, was named grand prize winner and will receive $5,000 and one year of complimentary service from Cricket Wireless. Through Ebony […]

Queen Latifah teams with Cricket to reconnect friends on daytime talk show

Cricket Wireless has joined forces with award winning musician, actress and talk show host Queen Latifah and “The Queen Latifah Show,” the most popular new daytime talk show this past season, to drive awareness of Cricket’s new simple, affordable plans and inform why it’s the smart, savvy choice for consumers. The collaboration officially kicked off […]

Meet Cricket’s new director of marketing, Winston Warrior

Winston Warrior director of marketing & promotions, the new Cricket Wireless How would you define the role of a marketing professional? The role of a marketing professional is to excite people (hopefully turning [them] into new customers) about your product or service. A marketer also wants to develop strategies and campaigns to make existing customers […]