L’Oréal is shaking up the beauty world by introducing its latest innovation, the AirLight Pro, at the 2024 CES Convention. This groundbreaking hair dryer has
Actor-producer Eva Longoria feels like the “ugly duckling” because she didn’t “identify as a beauty growing up.” Longoria has admitted she didn’t mind being cast
Last week at CES® 2023, L’Oréal unveiled two new technology prototypes, HAPTA and L’Oréal Brow Magic, that expand access to beauty expression. The products, along with other
Three more women are suing L’Oreal over claims that the chemicals in hair straighteners offered by the company gave them recurring cancers and tumors. The
Viola Davis says beauty “is not defined by youth,” as she becomes the new face of L’Oréal Paris Age Perfect — which is specifically designed
Are you looking for a leave-in conditioner for your curls that isn’t too heavy, detangles hair without a lot of breakage, helps prevent heat damage,
Trained makeup artists sometimes find it tough to create the ultimate smoky eye look, so what’s the average woman to do? The answer’s simple. Try
Beyoncé Knowles-Carter, 31, has established herself as more than just a run-of-the-mill superstar; she has successfully extended herself and her brand into a number of
Beyoncé is no stranger to controversy when it comes to the much-maligned practice of skin lightening in advertisements. And now, Beyoncé finds herself in hot
Steve Jobs was devastating proof that all it took was the recognition of one or two key distinctions to help burst open the floodgates of
When it comes to beauty services, the personal touch often makes all the difference for a consumer. SimpleeBEAUTIFUL, a luxury product retailer and web-boutique considers
It was words of encouragement from Dr. Andrew Hill, a professor at Clark Atlanta University that impelled Jerome Clark to pursue his MBA. The Tulsa,
SoftSheen-Carson, a subsidiary of L’Oreal USA, is a brand that African Americans have come to know and trust over the years. The company produces popular
Beyoncé has been a busy woman. She recently landed the cover of the U.K. “Harper’s Bazaar” issue shot by photographer Alex Lubomirski and styled by
