A’ja Wilson, the reigning WNBA MVP, has signed a blockbuster extension deal with Nike following her historic season. The 28-year-old superstar first signed with the
The National Football League has secured a 13-year partnership extension with Nike, ensuring the sportswear giant remains the league’s official uniform provider through the 2038
In an industry where collaborations often feel forced, Latto‘s latest venture with Drake’s NOCTA label breaks the mold. The rap sensation’s comedic debut in NOCTA‘s
University of Connecticut women’s basketball star Paige Bueckers is breaking new ground in college athletics, becoming the first name, image and likeness (NIL) athlete to
Tiger Woods unveiled his first independent golf shoe, the Pioneer Cypress, under his new Sun Day Red brand following his split from Nike. The shoe
A signed, unworn pair of Michael Jordan‘s 1985 Air Jordan 1 “Chicago” player samples heads to Sotheby’s Genesis auction Dec. 2-16, with experts projecting a
LeBron James continues to captivate the sneaker world with his latest footwear creation, the Nike LeBron 22 ‘South Beach’ Player Exclusive (PE). This release symbolizes
Travis Scott‘s artistic direction of ComplexCon 2024 marks a revolutionary moment in streetwear culture. As the weekend of November 16 unfolded, the rap mogul’s ambitious
The atmosphere at ComplexCon 2024 turned electric when Lil Yachty stepped onto the “Sneaker of the Year” panel stage to address mounting criticism of his
In a stunning showcase of athleticism and style, Sha’Carri Richardson, the Nike-sponsored track star, has made waves by debuting the return of the iconic Nike
The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon. Released in 1988, this
JuJu Watkins just got the bag. It’s official, USC sophomore star JuJu Watkins has agreed to terms with Nike on a new sneaker deal that
In an exciting development for sneaker enthusiasts and fans of NFL legend Deion Sanders, Nike is set to rerelease the Nike Air DT Max ’96,
Tennis icon Serena Williams recently unveiled her latest designs in collaboration with Nike, showcasing her unique style and commitment to empowering women in sports. However,
Nike’s iconic Zoom Streak Spectrum Plus has made a significant comeback, thanks to a collaboration with Supreme that reignited interest in this classic sneaker. Originally
Nike has a rich tradition of releasing Halloween-themed Dunks, captivating sneakerheads with creative designs. This year, the brand is set to elevate the spooky season
Deion Sanders, the iconic athlete and current head coach of the Colorado Buffaloes, has given fans an exciting sneak peek at a new colorway of
Nike and Lego are teaming up in an exciting partnership that merges creativity with sports. This collaboration aims to inspire kids and promote active play
Streetwear giant Supreme is set to make waves this season with the launch of its 2024 fall/winter collection. Among the highly anticipated drops is a
This week’s sneaker lineup marks a refreshing shift from Summer Olympics-themed styles to a diverse range of footwear that caters to every sneakerhead’s taste. Here’s
