Rihanna’s #777 Tour (7 shows, 7 countries in 7 days) is a luxurious airborne junket (free trip and expenses) for 200 lucky journalists and lucky RiRi fans who are living like kings and queens in the sky.

Let’s start with the most outrageous gift the tourists have received so far: Diamonds. That’s right, each person on the plane has received a diamond.

And Ace champagne is flowing like water. The swag bags are amazing, and the lucky ones are flaunting it all on Twitter, #777Tour.

Here are a few pics from the ongoing event.



Deputy Editor, Rolling Out