Imagine its 1992 and you’re Tone Loc.
It’s been three years since “Wild Thing” and “Funky Cold Medina” briefly made you a star. The world has moved on. What can you possibly do to save your flagging career?
Well, in the case of Mr. Loc’ed After Dark, he landed a supporting role in a Jim Carrey movie and started voicing a cartoon bear.
That was about all you could do 20 years ago if you were a flash-in-the-pan rapper who’s brief run had come to an end.
Now, fast-forward to 2012.
You’re Soulja Boy. Your inexplicable run of hits seems to have come to an end. “Crank Dat” was five years ago. “Pretty Boy Swag” is two years in your rear-view — and even though it was a modest hit, the album that it was included on didn’t even come close to going gold.
Hell, it barely went linoleum.
So what do you do? Jim Carrey’s still a star — do you hope he’s shooting Ace Ventura 3 and needs a hip, young black sidekick? Do you call up Nick Jr. and see if there’s some rapping frog show you could get voice work on?
Nope. It’s 2012 — you start a Twitterbeef.
Soulja Boy slammed fellow Atlanta rapper Lil Scrappy via a pointed tweet this past weekend. Of course, Soulja Boy is currently dating Diamond (formerly of Crime Mob); Scrappy dated Diamond previously—and admitted that he was heartsick when the relationship ended.
So Soulja Boy went there.
“Let’s go to war. I f–ked your girlfriend and you a b-tch,” Soulja Boy tweeted.
Of course, Scrappy—who himself hasn’t had a real hit since George W. Bush’s first term—responded in kind.
“lol souljia b-tch u got money but no heart I’m ready,” Scrappy replied. “This I knw u gay p—y n*cca I knw u take pipe foo it’s all round the A that u onna low an on top of that n-cca Imma c u soon”
“B4 y’all say its bout a b-tch it ain’t its about how this sucka poppin I dnt play wit other folks kids Imma G an that’s that sh-t I dnt like.”
Scrappy has experienced a bit of a resurgence in notoriety after he joined the cast of “Love & Hip Hop: Atlanta” last season.
If this was 1992, this “beef” would be about as newsworthy as Tone Loc versus Rob Base. These hip hop also-rans should be happy that they are operating in the era of social media and reality TV. Otherwise, they would’ve been relegated to the “Where Are They Now?” file a long time ago.
And no one would miss them.
Shout out to Shyne.
Guess you’re up next, Shawty Lo.
– stereo williams