Hundreds of creative professionals came out on Aug. 17 to the Gathering Spot in Atlanta to support the “Agency Shootout” sponsored by the Atlanta Hawks and Agency Sparks.
Hosted by Steve Koonin CEO of the Atlanta Hawks and Titania Jordan host of Atlanta Tech Edge and Founder of PRIVET App, four unique creative agencies created on the fly strategies to implement based on situational challenges presented.
Participating agencies included Tailfin, ModoModo, PM3, and Yalo.
Winning the competition with their innovative and culturally relevant strategies, Tailfin Agency, focused their strategies on the importance of mentorships and technology; with many of their creative solutions incorporating underserved communities and bringing them into the larger conversations.
With questions tailored to assist with Hawks advertising and marketing, the questions encompassed ways each agency would approach community engagement, driving ticket sales, and tapping into limited resource markets (i.e.: millennials, lower income communities, and small businesses).
PM3 marketing prides itself on being diversity driven and a Hispanic owned firm. Honing on their skills of creating communication strategies that produce immediate measurable results, their strategies focused on connecting underserved and underprivileged communities to the bigger picture while also incorporating pop culture for engagement.
With out of the box strategies, each creative agency made it difficult for not only the judges, but the interactive voting audience to choose a winner.
Yalo Marketing Agency focused their pitches on their brand specialty which are events.
“For our team and brand we like to incorporate arts, music, and entertainment, and this is the perfect time to incorporate all these into the Hawks and show them what we can do,” said Angie Chesin, communications manager for Yalo. “I really enjoyed the concept because it’s like a mind game for us creatives to constantly produce fresh ideas and innovative content.”
Modo Modo agency, who prides itself on being the agency for entrepreneurs, delivered pitches that not only pushed the envelope with community engagement, but also showed their unique strategy of cultivating ideas as they garnered multiple high scores in their execution of their technical pitches that included spotlights on small and medium business partnerships.
-Alicia Williams
