johnathan carthon- fostering healthy hair
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photo by steed media service
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Creator/General Manager, Beauty Genesis International
Johnathan Carthon understands that faith, family, friends and freedom
are important aspects of life. Through his company, Beauty Genesis
International, he ensures that fussing with unruly hair will never
interrupt the daily progression of these priorities. “In my marketing
research, I found that women want healthy hair and they want to have
time for a more simplified lifestyle,” he explains, adding that his
line of hair care products, Simply Healthy Hair, was a vision that came
to fruition once his job in the corporate world came to an end. “I
started my career at Carson’s and we were acquired by L’Oreal USA. In
2004, they decided to close the Chicago office, so I decided to step
out on faith,” he says. “I took everything I had and a lot of what I
didn’t have and created my own company.” Three years after his faithful
leap, Carthon’s products have garnered the attention of more than just
women craving beautiful hair. “I won a business grant from Miller
Brewing Company [and] a grant from Harvard Business School through
their African American student union,” shares the businessman, who
believes that maintaining decent business ethics is necessary as
minority-owned businesses become more profitable. “I don’t think people
should just support black businesses just to support black businesses,”
he opines. “We, as business owners, have to make sure we provide good
service and great products that are equal or better to any other
company. I believe I have a great product.” Carthon’s hair care
products will be available at Walgreens stores this summer. – jamana jamison
