Food Network’s Michael Smith Promotes Fine Dining
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Millions
of people tune into the Food Network daily to learn the secrets of the
culinary arts from top chefs around the world. As the senior vice
president of marketing for the Food Network, Michael Smith seeks
innovative ways to promote the station’s programs and talents. Smith
spoke with rolling out about the importance of identifying new ways to market the network. –amir shaw
How did you get involved in marketing?
I got involved in marketing at a young age. While in high school, I saw
a trailer about the new shows in the fall and I wondered who got the
chance to do that job. I knew it was something I wanted to be involved
in. I wanted to be able to sell and get people excited about
entertainment. In college, I did an internship at a promotional
company. I then realized that this is what I wanted to do.
What are some of your responsibilities at the Food Network?
A key responsibility is getting things done through a team of people.
You have to inspire and create opportunities for other people. You have
to set a list of strategies for where the team should go and help
people … understand what those priorities are and make sure they have
the resources to be successful in reaching their goals.
What do you enjoy most about marketing for the Food Network?
One great thing about marketing is convincing people to enjoy different
products and services. I watch a lot of entertainment and the best way
to market is to come up with ideas that you would like. … Unlike other
entertainment companies, this business is about people who are serving
the public — the restaurateurs and cookbook authors. They have a
wonderful opportunity to reach a wide audience. Most of these people
didn’t get into this business to be stars.
