Platinum-selling R&B singer and Reality TV star Keyshia Cole made a special appearance at a Cleveland-area Walmart celebrating the second anniversary of her relationship with Luster. The petite Cole, who was sporting a French roll hairstyle, has been the face of Smooth Touch® since 2008. It was pure “fandemonium” as hundreds of eager fans lined up for an opportunity to have their Limited Edition Pink(R) Brand Smooth Touch(R) Relaxer Kits (No-Lye Regular or Super) autographed by Cole and to take a photo with her.
“Luster’s Pink® Brand Smooth Touch® is the product of choice for urban women who want beautiful, healthy looking hair that gets attention,” said Theresa J. Stevenson, brand manager for Luster’s® Pink® Brand Smooth Touch®. “Keyshia Cole, whose unique hair styles set trends for girls and young women everywhere, perfectly represents Smooth Touch®. Cole’s picture and autograph appear on the Limited Edition Pink® Brand Smooth Touch® Relaxer Kits No-Lye Regular or Super. Her appearance at Walmart in celebration of our continued relationship with her is a perfect opportunity for her to meet her fans and personally thank them for buying the product.”
Cole didn’t disappoint as she took the time to give pep talks to all of the kids when they joined her on the stage for their photo op. When asked to outline her beauty regimen, Cole said, “Water … I drink a lot of it because it is essential for everything.”
Cole’s entourage including her adorable Yorkie, handlers and her handsome beau, Cleveland Cavaliers guard Daniel “Boobie” Gibson, were mobbed by fans as they attempted to make a quick exit from a private entrance at the Walmart when the two-hour event attracted too many fans to meet than time permitted. –yvette caslin
