How did you conceptualize the Magic Beauty product line?
When I learned about Princess Tiana’s story, I knew right away that I wanted to help bring her story to life. When I was a little girl, bath-time was when I could use my imagination and transform into a fairytale. I wanted this collection to help little girls feel like Princess Tiana everyday – with products that are made from genuinely natural ingredients that smell amazing. I also wanted to maintain the integrity and quality of the Carol’s Daughter brand by using the same genuine and natural ingredients found in all of my recipes. In the end, I created a Princess Tiana-themed collection that is gentle enough for children but also appealing to parents.
How did the partnership with Disney begin? Did they approach you or did you approach them?
When Disney approached me with the opportunity to make this line I was thrilled. I was able to draw inspiration from the similarities between Tiana’s story and my own. I started my business by mixing up beauty products in my Brooklyn kitchen for friends and family. Tiana also came from humble beginnings — a hard worker who dreamed of someday owning her own restaurant.
What was the motivation to name each product with a positive affirmation?
The collection tells the story of Tiana’s transformation and the values she learns along the way. Each product in the line reflects a specific lesson that she learns during her journey, making the collection an inspirational way for girls to connect with Princess Tiana.
What do you want this product line to mean to little black girls (though any young girl is welcome to use it)?
This movie introduces Disney’s very first African-American princess which holds a huge social significance and I am honored to be a part of this occasion. Princess Tiana represents all of the qualities of a true princess and she will give young African-American women and girls a new role model that they can identify with, emulate and be proud of. The Magical Beauty Collection captures the very essence of Tiana’s story of seeing your inner beauty and believing in your dreams. I hope it will encourage both mothers and daughters to find confidence in themselves and to channel their inner princess.
The Magical Beauty line can be found in Carol’s Daughter stores nationwide and at www.carolsdaughter.com.
–wendy todd
