Western Union kicked off the event by announcing an initial contribution of $100,000 in grants to benefit Boys & Girls Clubs of America, CARE USA, Mercy Corps, Save the Children and UNICEF. Western Union and John Legend also unveiled www.50daysofgiving.com — a site to where supporters can take an active role in helping one of the five charities this holiday season. The organization receiving the most online votes by Dec. 25 will receive an additional $150,000 grant from Western Union.
“Fifty Days of Giving represents an opportunity to make a difference in people’s lives,” said John Legend, who is known fo his philanthropic and charitable endeavors.
According to a Western Union survey conducted by Wakefield Research, 66 percent of consumers plan to give to charities this holiday, while 36 percent believe it’s their duty to donate to philanthropic causes regardless of their personal financial situation. The survey also revealed 50 percent believe that businesses, regardless of their financial health, are obligated to give to charity.
So remember to go online and vote at www.50daysofgiving.com to support one of the aforementioned worthy organizations. To view pictures from the event, click on the slideshow below:
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