Move over Lady Gaga! M.A.C. AIDS Fund just announced that rapper Nicki Minaj will be the newest spokesperson who will represent the 2012 Viva Glam campaign that will launch in February of next year. She, along with pop sensation Ricky Martin, also a spokesperson, are on set as I type this in Miami. They are doing a photoshoot with the one and only legendary celebrity photographer, David La Chappelle!
To date, the M.A.C. AIDS Fund has raised a whopping $224 million dollars from the sale of its very popular Viva Glam lip products, donating 100 percent of the sales to fight HIV/AIDS. I cannot wait to see the visuals for the ad campaign! With La Chappelle’s over-the-top creative direction and Nicki Minaj’s synergy, I know the photos are going to be something to reckon with!
For more information, visit www.maccosmetics.com.
