Ayana Jordan, Diversity Ad Manager for the Chevrolet division of General Motors, Detroit: I think [Steve Jobs] did with Apple what most companies strive to do. He took risks. He made things that may not have made sense at the time. He took over an industry and challenged his competitors to do the same. I think he made a conscious decision not to grow his brand too big, but to make it just so that he could make people strive for and want what he made. He’s enabled people to be able to use technology that’s basic [like the phone] and enables everyone to be able to enjoy the technology.”
