The Internet has opened the pathway for newer and greater opportunities to deliver culturally relevant messages to specific audiences that were previously unforeseen. For minorities and others who continue to champion inclusion in advertising, marketing and throughout the corporate workforce, the World Wide Web provides another powerful platform to share ideas and to sculpt innovative campaigns to accomplish this objective.
General Motors’ Brooke Ellis spoke briefly about diversity and the Internet’s impact on marketing and advertising:
What are some of the benefits to attending multicultural marketing and advertising conferences?
There are opportunities to network with like-minded professionals and compliment and give recognition to the multicultural space. I think that’s key to anything we do. And to highlight the significance of our market is very important to me. And to be in the room, a diverse room, with like-minded professionals who share a lot of the same interests is key.
Are there other conferences or events that provide similar opportunities to see the latest in trends and trendsetters?
Some of the other conferences that exists that give some of the same things would be AdColor and Target Market News. I think it’s very beneficial to all young professionals to have these events, and we should have more of them.
How do you describe the new opportunities the Internet offers to marketing professionals?
I think it makes our world a lot smaller. You are able to spread a message to consumers who are looking for something in particular. So in comparison to the national advertising that we’ve been privy to today, it’s more of a peanut butter spread. The Internet enables us to get more focused with a culturally relevant message. And it allows us to spread our message globally. So it gives us a broader reach, versus other mediums that give the span of just the U.S.
–terry shropshire
