Tell me about your For Her line, how you put it together and designed it?
This collection is a complete work, the parts are interchangeable we have a great deal of success with our men’s collection that we decided to do the same thing on the ladies side. I do good business with HSN and there were customers that were calling for real fashion in a sports collection. Because of the success with my men’s collection I decided to launch a collection exclusively for women. We decided to launch first on the home shopping network before taking this to the general market, and one of the reasons I did this is because HSN’s female consumer sizes are reflective of the average American women. These designs are all trend relevant and fashion infused into what we are doing with sports. We want to make sure that these clothes not only have a sports twist but real fashion as well.
