Essence Music Festival: At Ford Ride & Drive, See A Taurus Park Itself

Ford rep Nefertiti poses with the new Ford Taurus at the Ford Ride & Drive event held during the 2012 Essence Music Festival in New Orleans.

Look ma, no hands! The new Ford Taurus features Active Park Assist technology that scopes out a parking spot and parallel parks itself, no joke. During the Essence Music Festival 2012, rolling out participated in Ford’s Ride & Drive experience.

We were so impressed with the technology that we had to capture it on video.

The Ford 2013 Taurus Limited has a price tag of $33,000 and can get up to 29 miles per gallon on the highway. An optional features package that includes Active Park Assist is available for a suggested price of $3,500. Visit for more information.


Zondra Hughes

Deputy Editor, Rolling Out

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