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Ford pledges to produce 50,000 ventilators over the next 100 days in an attempt to slow the devastating effects of COVID-19 in Michigan. The “Big Three” automakers’ collaboration with medical equipment company GE Healthcare to develop ventilators licensed by Airon Corp. comes on the heels of a drastically rising death toll and more than 6,000…

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Ford hit several groundbreaking Black History Month milestones this year for the 2020 Escape by bringing together an all-Black female campaign titled “Built Phenomenally,” featuring award-winning actress Angela Bassett and Black girl creators. The integrated campaign included broadcast, digital, social, print and experiential platforms and spotlighted Ford’s support of the nonprofit organization Made in Her…

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On Thursday, Feb. 6, 2020, ESSENCE presented its 13th annual Black Women in Hollywood Awards ceremony, celebrating Hollywood’s most renowned and accomplished women at the forefront of the industry. The theme for the brand’s 50th anniversary was the celebration of women owning, expanding and transforming the art of storytelling. The prestigious event was hosted by…

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Crossover is a term that defines a compact SUV. They tend to be smaller in size, more comfortable, better on gas and simply more versatile. While SUVs and minivans have traditionally been deemed family vehicles, crossovers offer space and the functionality to work for a single person as well as a family. For many entrepreneurs…

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Ford Motor Company of Detroit continues to represent the community in which it serves. The Ford-Employees African Ancestry Network hosted its 38th annual Black History Month celebration on Feb. 15, 2019. Held at The Henry, Autograph Collection hotel, media and marketing specialist Lauren M. Sanders served as the mistress of ceremonies for the inspirational event. Employees and…

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Aniesia Williams knows the fabric of what makes a company move and a brand become a household name. She’s a brand strategist, journalist, and content creator for multiple industries. Her resume includes working relationships with companies such as Lincoln, Lionsgate, Mercedes Benz, and more. She also runs AGlobalLifestyle.com and was recently named director of content…

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For decades, Essence has been the epitome of defining cultural experiences for women of color. Last year, the iconic Essence brand launched a tastemakers event in Washington, D.C. and Atlanta called My City, 4 Ways. The event had such rave reviews, Essence and Ford decided to take the event on the road. This year, the tastemakers experience…

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Ford came to Atlanta to stomp the yard. They joined Morehouse College and Spelman College for their annual SpelHouse homecoming activities to provide a fun-filled weekend to both current students and alumni. Ford presented the first-ever “Ford Ultimate Homecoming Takeover” as part of the Ford HBCU Drive2Greatness program to support STEAM initiatives. Ford HBCU Drive2Greatness…

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Our Family Dinner recently held their ATL social on Saturday, August 19 at Suite Lounge located 375 Luckie St NW located in the city Atlanta. Our Family Dinner organizes family dinner style events across the United States under the mission to connect the world as a family over the dinner table. Ford teamed up with Our…

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  Committed to the development and enrichment of typically underserved communities, UAW-Ford has been and continues to be diligent in its efforts to give back to the community. In honor of Black History Month, UAW-Ford continued its community service initiative by debuting its poetry and writing contest for students ages 8-18. Children of active and retired…

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If you didn’t experience Essence’s My City 4 Ways influential tastemaker event, you missed out on the hottest celebration in town. The No. 1 publication for African American women took over Atlanta’s posh Mason Fine Art Gallery. Essence hosted a cultural event, bringing together notable tastemakers and influencers. The four pillars driving the day were music, art, fashion…

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During the closing of the 38th Annual National Black MBA Association Conference and Exposition’s Entrepreneurial Institute, attendees learned about the NBMBAA’s strategic alliance with the Small Business Administration and had the opportunity to hear firsthand about the signing of the historic Memorandum of Alliance between the two organizations, and what initiatives and collaborative partnerships are being developed specifically…

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