Kim Etheredge and Wendi Levy – Mixed Chicks
It may seem that the Mixed Chicks brand jumped onto the scene overnight but founders Kim Etheredge and Wendi Levy have been hashing out their grand scheme to target the curly locks and frizzy manes of ethnic chicks for a few years now. The bi-racial duo (both of black and white heritage) invested $10,000 to initially develop the shampoo and conditioner and have relied on celebrity buzz from the likes of Halle Berry to propel sales. With distribution in both coasts, Mixed Chicks sales topped $3.5 million in 2009.
