Bridges began his music career as a radio DJ personality, Chris Lova Lova, on the Hot 97 urban radio station in Atlanta, and made his mark rapping over promos on the night show. He later made his recorded debut on “Phat Rabbit,” a track from Timbaland’s 1998 album, Tim’s Bio: Life from the Bassment. After saving enough money to fund the recording of an album, Bridges adopted the name Ludacris and released “Incognegro” on his own Disturbing Tha Peace Entertainment label.
