Ludacris: The Black Millionaire Blueprint for Success

Ludacris: The Black Millionaire Blueprint for Success

Supported by the success of the single “What’s Your Fantasy,” the album went on to sell over 50,000 copies with most of them sold out of the trunk of Ludacris’ car. The success, indeed, attracted many major labels to sign him, but the rapper, chose Def Jam Records’ new South imprint, under whom he recorded several new tracks with leading producers Organized Noise, Jermaine Dupri and Timbaland for a remixed version of “Incognegro.” After he renamed his first album Back for the First Time, it spawned another hit single “Southern Hospitality” (2001), which became an even bigger urban radio and video hit, achieving heavy MTV2 airplay and moderate MTV airplay. 



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