PR pro McNair launches own firm

PR pro McNair launches own firm
“In 2009, I did an opening reception for a national conference. The reception took place in the historic Field Museum in Chicago with 3,500 attendees from all over the country. It was a star-studded event that was beautifully designed. The presenting sponsor used the event as model and has duplicated it across the country.”

What is the best business advice that you’ve received recently?

Stay focused on what you do best.  I have this posted in my office.  People come to me for various events, but I know what I do best.  I don’t take projects just to get paid.  I take projects that I will be passionate about and that fit my expertise.  I want to deliver my best and when I focus on what I do best, I feel confident about giving my client the absolute best.


Yvonne McNair is on Twitter: @YMcNair. 

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Zondra Hughes
Deputy Editor, Rolling Out
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