Jay-Z rapped a song off his new album, Magna Carta Holy Grail, at a museum nonstop for six hours.
Hova at the Pace Gallery in New York where he’s lip-syncing the track “Picasso Baby” on repeat while cameras film (presumably to later be turned into a music video).
The track is packed with artist name drops—from Andy Warhol (“Surrounded by Warholds / my whole team ball”) to Andy Warhol (“I wanna Rothko, no I wanna brothel / No, I want a wife to f–k me like a prostitute.” Bet you didn’t know that about Beyoncé, did ya?)—so it seems fitting that Jay would turn to an unconventional medium for this video.
On the track, Jay-Z dubs himself the modern day Pablo Picasso and laments, “I just want a Picasso, in my casa / No, my castle.”
New fans and spectators are brought in on the hour. Judd Apatow and Girls star Adam Driver were in attendance, as was fellow performance artist Marina Abramovic. Abramovic’s usual shtick is staring at people silently until they cry, it doesn’t look like she made Jay-Z cry today.
No sign of Beyoncé or Blue Ivy in the crowd yet.
