Russell Simmons, music mogul has become the new face black celebrity veganism. At first, he transitioned into vegetarianism after taking yoga classes in New York. He writes on Ellen Degeneres’ website, “Up until [starting yoga in NY], a hamburger was something stuck between two buns — not a cow, a wing was something you dipped in BBQ sauce — not a chicken, and milk was something you drank as a human, never realizing it was only meant for a calf.”