Instagram unveiled its first ad on Friday, however, many users didn’t even notice. The first sponsored ad was from Michael Kors featuring a diamond-studded gold watch on a table next to a gold-striped coffee cup with a plate of colorful macaroons appearing out-of-focus in the background.
According to Mashable, Instagram said last week that ads were coming and even offered a preview ad of its own to show users an example as to what they can expect to see on their pages. The ads were an idea that became a topic after Instagram was purchased by Facebook last year for $1 billion and until now generated no revenue. Emily White, Instagram’s director of business operations, promised back in September that the plan to start showing ads on Instagram would happen within the next year.
So far, the Michael Kors is the only ad to appear on Instagram, according to a Facebook spokeswoman; however, more ads are expected to appear very soon.
Click below to view IG’s first sponsored ad. Do you remember seeing this photo on your timeline?
