Music and media mogul Mona Scott-Young juggles a lot on a day to day basis. Whether it’s music management or overseeing the wildly popular Love and Hip-Hop series on VH1, Mona always has something demanding her attention. This fact however, doesn’t stop her from taking on new and interesting projects.
Case in point: Scott-Young recently became co-owner and CMO (Chief Marketing Officer) of Myx Fusions Moscato.
Myx Fusions is an exciting and fun fruit infused, ready to drink moscato wine that also comes in peach and coconut flavor.
As CMO Scott-Young’s job is to spearhead all of the marketing and development of the brand. A big part of that marketing and development is having the right face for the brand:
“Nicki Minaj is the face of the product. She is very very actively involved with the brand,” says Scott-Young. “We love having her onboard. She isn’t just talent who endorses the product. She is actually a big fan of moscato herself and a moscato drinker. She has been an integral part of the brand itself and also the roll out.”
Speaking more on the rollout of Myx, Scott-Young went on to say:
“We’ve spent the first part of our rollout just kinda putting ourselves out there and letting people know we exist. We’ve entered markets systematically. We’ve had very successful traction in New York, New Jersey, As we go into the first quarter of the year, I definitely want to create an ambassador program that allows us to have further reach by utilizing tastemakers in the different markets to help us promote the product and host events and have the product sponsor those events.”
Myx Fusions Moscato is available everywhere wine and beer is sold. For more information log onto www.myxfusions.com.
