Basketball star Shaquille O’Neal is taking his empire to the next level, by branching into the million dollar fashion industry. In a new partnership with Peerless Clothing, O’Neal is set to launch a chic menswear line, to be sold exclusively at Macy’s.
“Shaq is one of the biggest stars in sports with a huge fan base and following. A favorite celebrity and personality who is larger than life. Fans everywhere love Shaq for his athletic accomplishments, and his successful foray into music, movies, television and business. They love his style, passion and charisma,” said Ronny Wurtzburger, President of Peerless Clothing.
O’Neal also gushed about his latest collaboration saying…
“My interest in developing a menswear collection was based on the lack of fashion choices for Big & Tall customers and the higher prices for larger size suits. I also was frustrated that I had to go to a Big & Tall store rather than shop with my friends at the local department or specialty store. I originally wanted to develop a more fashion-forward menswear collection at an affordable price. Once Peerless and I developed the collection, the reaction from Macy’s was so positive that we decided to make the collection in all sizes.”
The collection which will hit 100 Macy’s stores beginning mid-February, will offer a wide variety of suit separates and sport coats in sizes from regular to Big & Tall.
As for you online shoppers, don’t stress! O’Neal’s collection will also be available at www.macys.com for a limited time. Hit the flip for a sneak peek at Shaquille and Peerless Clothing upcoming menswear line below. – ruthie hawkins/@ruubabie
